Wednesday, August 7, 2013

Thanking Spike for the Kickstarter Buzz

For those that may be unfamiliar, Kickstarter is a website, "changing how millions of people around the world connect" creatively. Kickstarter is a "crowd-sourcing" way to fund projects in art, comedy, dance, design, fashion, film & video, food, games, music, photography, publishing, technology, and theater. If you can dream it...the funding you may receive from a Kickstarter project can help you achieve it. It's a 21st century version of patronage on steroids.

Throughout history, particularly during the Medieval and Renaissance periods, rulers and the aristocracy sponsored the work of musicians, artists, and sculptors. Patronage built the many of the world's great cathedrals and temples. It funded much of the art and sculpture we now consider priceless and masterpieces. History credits the Medici's of Florence as being generous patrons. Michangelo, da Vinci, Shakespeare, Mozart, and Beethoven all benefited from the sponsorship of the wealthy to create their art.

Kickstarter utilizes the vast communication network of the internet and social media to unite artists with those who choose to sponsor their work. These sponsors pledge funding to a particular project. They are only required to fulfill their pledges if the project attains the full amount of funding requested within a set period of time. In return, sponsors receive predetermined premiums or gifts based on the amount of their contribution. These contributions can be as small as $5.00. No longer are benefactors just the rich. The creative community benefits by presenting their ideas to larger numbers of "everyday" people to achieve the financial support necessary to complete their project. Sponsors benefit in knowing they contributed to something greater than themselves and sometimes are provided opportunities they may never have had the ability to experience.

On July 22, 2013, the legendary, award-winning Writer, Director, Producer, and Actor, Spike Lee, presented his request for the funding of his latest "Joint." This has caused an uproar among many in the creative community and beyond. The major gripe concerns why he would make such a request when someone of his means could easily fund this project himself. As of the publishing of this blog, Spike is nearly at 60% of the goal with roughly half the time remaining to achieve it.

The newest hottest Spike Lee joint

I would like to thank Spike Lee for his continued contributions to the world of film and support of the arts. I would contend, as a result of this controversy, more people now know about Kickstarter. There have been numerous stories broadcast, published, and distributed by just about every major and minor news media outlet, from the network news and Variety to LinkedIn and the blogosphere, concerning Spike Lee's request via this "crowd-sourcing" venue. As a result, the "crowd" is now larger and hopefully a greater "source" of funding for all types of projects. Spike's request has increased public awareness of Kickstarter, and in turn, created greater opportunity for both funders and fundees. How many more Google searches has Kickstarter shown up in since his request? Have the number of projects seeking funding increased? Has the number of funders and amount of funding increased? Instead of criticizing Spike Lee, perhaps the indie crowd should be thanking him for his pro-bono celebrity endorsement of Kickstarter.

Tuesday, March 5, 2013

2013 Philadelphia Flower Show

"JACK" by Schaffer Designs

2013 Best in Show - Floral Design Award


Society of American Florists Award

The notorious legend unfolds.
Last week, I had the pleasure of working with the award-winning husband-wife team, Bill Schaffer and Kris Kratt, and an amazing group of nearly 30 talented volunteer floral designers from around the United States and England on their major exhibit at the 2013 Philadelphia Flower Show...JACK.
The show previewed on Friday, March 1st, with the theme "Brilliant", paying tribute to all things British. The Schaffer Designs team, known for presenting creatively imaginative displays, once again, does exactly that with their brilliantly cutting-edge depiction of the Jack the Ripper story.
The Bedroom...scene of the crime.
Not your great-grandmother's Victorian garden, this captivating walk-through exhibit takes spectators on an unexpected journey to the dark underground of the Whitechapel neighborhood of London where this notorious figure in British history reportedly killed and dissected his several prostitute-victims.

Eerily shocking...strikingly beautiful.
Damp and dank becomes delightful.
Following nearly a year of thoughtful research, the actual locations and facts surrounding the murders provide the inspiration for the series of rooms and vignettes where color and texture turn the macabre to magnificent.

So can feel it pulsing.
A wide range of innovative design techniques utilizing the latest in industry design products, (ie. Oasis Floral Products, Accent Decor, and FloraCraft) are combined with beautiful flowers, foliage and succulents to create what Bill Schaffer refers to as, "floral theater." Some of the most unique varieties come from growers as far away as Japan and Hawaii. These growers and wholesalers providing exceptional show-quality product include The Elite Bouquet, Rosaprima, Jet Fresh Flowers, Roseville Farms, Amy's Orchids, Green Point Nursery, Fern Trust, Naniwa Flower Auction Co.Naniwa Flower Auction Co., Ltd., Sunburst Farms, Mayesh Wholesale Florist, and DV Flora.

Friday, September 7, 2012

Protect voting rights...Check your registration now!

Saturday, June 16, 2012

Marketing, Advertising and PR News - MediaBuzz

Check out my results on this quiz sponsored by Monster thru their MediaBuzz social community for advertising professionals. I enjoy these type of exercises to ensure I remain on top of my game.

Marketing, Advertising and PR News - MediaBuzz

Try it for yourself and see how you score.

Sunday, March 4, 2012

Setting the Floral World on Fire

I had the pleasure, this past week, of joining the design team from Schaffer Designs in creating the "Best In Show" Floral Exhibit, PELE: Goddess of Fire for the 2012 Philadelphia International Flower Show. What a personally rewarding way for me to participate in the show after an eight year hiatus...Thanks to Bill Schaffer and Kristine Kratt for the opportunity to join them and the terrific group of people they assembled. The show runs Sunday, March 4th thru Sunday, March 11th. As an eight-time award-winning major exhibitor from 1996 to 2003 as Designs In Bloom, I think this year's show ranks among the best of them. Described as an interpretation of PELE's tale with spectacular botanical explosions as floral lava flows through a landscape of industrial rock formations, Schaffer's exhibit is definitely not to be missed...we're talking a red hot, brilliant concept, design and execution.

About Me

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Philadelphia, Pennsylvania, United States
aRtiQulate media+design is the brainchild of marketing communications and design professional, Robert Quartucci, Jr. Current advertising and communications require articulating your brand and message coherently across several different media platforms. Utilizing my educational background and accumulated expertise as a retail entrepreneur in floral and environmental decorating with over 20 years advertising and multiple-medium design experience, I combine "old school know-how" with "new tech" knowledge to create branding programs that will promote business and produce positive results. This blog hopes to share that expertise with others while at the same time, serve as a means to express my personal thoughts and interests and love of the written and spoken word and the visual arts.